About Us

OUR STORY

ILLIM was founded in Montreal in 2025 with a simple idea: skiwear shouldn’t make you choose between functionality and fashion. Built for winter conditions but inspired by streetwear, our pieces are meant to move with you, whether you're on or off the slopes.

We’re two brothers who love fashion, especially the styles we’ve seen in Japan, Korea, and China. That passion pushed us to rethink what skiwear could be in North America, combining function, fit, and a bit of culture along the way.

JAPONICA CAMELLIA

The Japonica Camellia is a special flower from our parents’ hometown, Wenzhou. It blooms from late winter into early spring and stands for resilience in the cold, something we try to carry into everything we do.